We crave food because we need it to sustain ourselves, to fuel our bodies. Food tastes good because if it did not, we would not eat and we would not survive.
We crave sex because we have a biological imperative to procreate. Sex feels good because if it did not, we would not reproduce and we would not survive.
But why does being bad feel so damn good? Why the thrill of going against convention, breaking the rules, or just doing something that is society says is wrong? Why is being wicked so deliciously exciting?
What’s the biological reason for that?
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